The virtual lands of The Sandbox metaverse.
The virtual lands of The Sandbox metaverse.
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Atari launches its Sunnyvale experience in The Sandbox metaverse

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Atari has launched Sunnyvale, a big new experience in The Sandbox metaverse. The virtual space is an ode to the golden age of video games and the birthplace of Atari.

The Sandbox, owned by Animoca Brands, recently unveiled its latest Alpha Season 3 with 90 new metaverse experiences. Atari is one of the biggest owners of Land, or virtual real estate, in The Sandbox. And now it is showing that it is willing to spend resources developing that Land, said Tyler Drewitz, director of Atari X, in an interview with GamesBeat.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.