Asteri wants to bring rigorous testing and analytics to games.

Asteri Holdings brings pro testing and analytics to mobile games and apps

Asteri Holdings is unveiling its platform, which takes lessons from China’s Tencent and uses testing and analytics to help smaller game and app developers to scale up their creations for broad markets.

The Shreveport, Louisiana-based company will test its platform by launching two of its own game projects as part of the Asteri Entertainment portfolio. These games will benefit from the company’s proprietary platform to scale games for hardcore, mid-core, and casual players.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.