Assassin’s Creed Shadows sneaks to top of March sales | Circana

Despite some controversy leading up to its release, Assassin’s Creed Shadows managed to rise to the top of March sales charts in the U.S., according to industry-tracking firm Circana. It was one of several releases that month to make it onto the charts, with Shadows also becoming the second-best-selling game of the year. However, sales in general are still as much in the red as they were last month, with hardware sales being down by 25% just as they were in February.

March 2025 Dollar Sales, Millions March
2024
March
2025
Change
Total Video Game Sales $4,985 $4,689 -6%
Video Game Content (Physical & Digital Full Game, DLC/MTX and Subscription consumer spending across Console, Cloud, Mobile*, Portable, PC and VR platforms) $4,336 $4,164 -4%
Video Game Hardware $382 $286 -25%
Video Game Accessories $267 $238 -11%
*Mobile spending provided by Sensor Tower

“March video game hardware spending fell 25% when compared to a year ago, to $286 million. This is the lowest March hardware spending total since 2019 ($279M),” said Mat Piscatella, Circana’s executive producer for games reports. “Digital only SKUs have accounted for 75% of Xbox Series and 50% of PlayStation 5 hardware units sold year-to-date.”

Unlock premium content and VIP community perks with GB M A X!
Join now to enjoy our free and premium membership perks.
Already a member? Sign in

Rachel Kaser

Rachel Kaser is a gaming and technology writer for from Dallas, Texas. She's been in the games industry since 2013, writing for various publications, and currently covers news for GamesBeat. Her favorite game is Bayonetta.