Assassin’s Creed Shadows sneaks to top of March sales | Circana

Despite some controversy leading up to its release, Assassin’s Creed Shadows managed to rise to the top of March sales charts in the U.S., according to industry-tracking firm Circana. It was one of several releases that month to make it onto the charts, with Shadows also becoming the second-best-selling game of the year. However, sales in general are still as much in the red as they were last month, with hardware sales being down by 25% just as they were in February.

March 2025 Dollar Sales, Millions March
2024
March
2025
Change
Total Video Game Sales $4,985 $4,689 -6%
Video Game Content (Physical & Digital Full Game, DLC/MTX and Subscription consumer spending across Console, Cloud, Mobile*, Portable, PC and VR platforms) $4,336 $4,164 -4%
Video Game Hardware $382 $286 -25%
Video Game Accessories $267 $238 -11%
*Mobile spending provided by Sensor Tower

“March video game hardware spending fell 25% when compared to a year ago, to $286 million. This is the lowest March hardware spending total since 2019 ($279M),” said Mat Piscatella, Circana’s executive producer for games reports. “Digital only SKUs have accounted for 75% of Xbox Series and 50% of PlayStation 5 hardware units sold year-to-date.”

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