Gaming Apps spent $29B on user acquisition in 2023, 40% to U.S. | AppsFlyer

Mobile app ad data platform AppsFlyer released its annual report on the mobile gaming market, including trends in monetization, differences between iOS and Android and user acquisition. Uniquely, the firm’s report uses anonymized and aggregated data from 15,000 gaming apps with at least 3,000 non-organic installs per month rather than a more estimates-driven approach.

AppsFlyer’s report provides insights into the mobile gaming market’s modest growth in recent years as well as benchmarks for app developers, marketers and game studios.