AppsFlyer's Performance Index shows Facebook is in the lead in mobile ads.
AppsFlyer's Performance Index shows Facebook is in the lead in mobile ads.
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AppsFlyer: Facebook, Google, and Unity Ads dominate mobile advertising

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Mobile measurement firm AppsFlyer said Facebook held the No. 1 spot in mobile advertising, followed by Google and Unity Ads in the first half of 2020, according to the company’s biannual Performance Index study.

This is the 11th edition of AppsFlyer’s index. While Facebook is at the top overall across both iOS and Android, both Facebook and Google dominate mobile advertising with a significant majority of the non-organic install market, or downloads that are driven by advertising. And while Facebook is stronger on iOS and in North America, Google is leading on Android, which is growing in emerging markets.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.