AppsFlyer expands analytics biz into $1.4B Latin American mobile gaming market

Latin America is one of the growing sectors of the gaming industry, and it will hit $4.1 billion this year (as market research firm Newzoo estimates). That’s up  20.1 percent year-over-year, and mobile gaming will account for $1.4 billion.

So it’s easy to see why a mobile analytics firm such as AppsFlyer is ready to open its first office south of the equator. The company, which says its platform measures over 200 billion mobile interactions, is settling into Buenos Aires in Argentina, giving it a foothold into this growing region with its 11th global outpost.