AppsFlyer acquires DevtoDev data analytics for games and app devs

Posted byby Dean Takahashi
November 8, 2023
Updated June 18, 2025
2 min

Digital marketing firm AppsFlyer has acquired DevtoDev, a comprehensive data analytics solution tailored for game and app developers.

This strategic move strengthens AppsFlyer’s core offerings in marketing measurement, attribution and data analytics. And it marks a significant milestone in the development of the new AppsFlyer Privacy Cloud Marketplace.

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