AppsFlyer acquires DevtoDev data analytics for games and app devs

Posted byby Dean Takahashi
November 8, 2023
Updated June 18, 2025
2 min

Digital marketing firm AppsFlyer has acquired DevtoDev, a comprehensive data analytics solution tailored for game and app developers.

This strategic move strengthens AppsFlyer’s core offerings in marketing measurement, attribution and data analytics. And it marks a significant milestone in the development of the new AppsFlyer Privacy Cloud Marketplace.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.