AppOnboard brings interactivity to video ads and better results.
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AppOnBoard raises $4 million to create engaging demos for mobile apps

AppOnboard has raised $4 million for a technology that enables users to experience an app before choosing to download it from an app store. AppOnboard calls these “Full-Fidelity” mobile demos for apps and games.

Troy Capital Partners, London Venture Partners, and a syndicate of venture capitalists and industry luminaries provided the funding. Jonathan Zweig, CEO of AppOnboard, believes his company has an interesting way to demo apps within ads that will counteract the ineffectiveness of mobile advertising.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.