Appodeal's performance index.
Appodeal's performance index.
Categories

Appodeal: U.S. mobile ad costs are high, but Asia is catching up

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

The costs of advertising to get mobile users to install apps is high in the U.S., but Asian countries are catching up, according to the third annual Mobile In-App Ad Monetization performance index from Appodeal.

In a 54-page report, Appodeal, a division of Stack, analyzed the latest data that can give insights for mobile app publishers on the top earning mobile ad networks, ad exchanges, and other things.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.