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Apple unveils A9X processor for its latest gadgets

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

SAN FRANCISCO — Apple announced its latest processor is the A9X processor, unveiled today at the Hey Siri press event.

Apple senior vice president Phil Schiller announced the processor today as part of the new iPad Pro tablet. The new chip shows that Apple is still committed to its strategy of producing internally designed chips for its gadgets in order to reduce its dependence on outside vendors like Intel or Nvidia, cut its overall costs, and enable a higher profit margin.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.