Apple TV must undo the company’s history of contempt and apathy for gaming

Apple makes billions of dollars from games every year, and starting tomorrow, it might introduce a device that could help it make a few billion more. But that will come despite the company’s historical ambivalence toward the hobby.

Tomorrow, Apple holds one of its semiregular events to announce new products, and we’re expecting to get the details about a gaming-centric Apple TV microconsole. The machine will likely come with the latest iPhone processor, a motion-sensing remote, and support for Bluetooth controllers. We’ve already talked about what we know about the upcoming device and the games we’d like to play on it, but now let’s take a quick look back at why it’s strange to see Apple embracing games so deeply for one of its premier products.