Tim Cook is excited about Apple silicon.
Tim Cook is excited about Apple silicon.
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Apple shows off new MacBook Pro with latest Apple silicon

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Apple gave consumers a Halloween treat with the debut of its latest MacBook Pro laptops with the newest Apple silicon.

The new laptops use three different members of the M3 family of processors. Apple CEO Tim Cook said the key to the performance of the new laptops is the latest Apple silicon in the form of the new processors.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.