Tim Cook of Apple
Tim Cook of Apple testified at the antitrust trial.
Categories

Apple ecosystem challenges: Epic v. Apple, IDFA, privacy, and payments

  • Posted byby Dean Takahashi
  • Updated
  • 10 min

Apple has one of the world’s biggest gaming ecosystems with $47 billion of spending in 2020, according to measurement firm Sensor Tower. And while it doesn’t have a game business, its share of gaming revenues thanks to its 30% take was $14.7 billion last year.

That’s one of the reasons Epic Games sued Apple for antitrust reasons. Add to that controversies around the Identifier for Advertising (IDFA) and alternative payments and it has presented a challenging platform for game companies to navigate.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.