Inflation is no fun. Especially when costs are rising more than what you can charge for something. That’s the problem facing app developers, based on the latest report by mobile marketing firm Fiksu.
During May, marketing costs rose 17 percent from April and 34 percent from a year ago, as measured in Fiksu’s Cost per Loyal User Index, which measures the cost of acquiring mobile users who open an app at least three times on iOS. That sets the stage for a competitive summer.
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