Mobile apps and gaming surged to the highest levels ever recorded — with games in particular scoring 14 billion downloads — in the second quarter of 2020, according to mobile data and analytics researcher App Annie.
During the COVID-19 pandemic, consumers downloaded nearly 35 billion new apps and spent $27 billion in Q2 2020. The strong success is no surprise, but App Annie believes that even as lockdown restrictions are gradually lifted, the habits folks are forming now will carry over.
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