App Annie's report on how to win Gen Z.
App Annie's report on how to win Gen Z.
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App Annie: How to go after Generation Z

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

App Annie, the mobile market data and analytics firm, released a report today on how to win over the hearts of Generation Z, or the folks under 25 that can’t be found via traditional media. And here’s a hint: you can target them with finance and shopping apps.

This demographic is now the largest population on Earth, and it is a mobile-first generation. In the U.S. alone, 16-year-olds to 22-year-olds spend $44 billion annually and influence an estimated $600 billion in spending.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.