App Annie: Guns and advertising dollars led the mobile gaming charge in January

Major mobile publishers found new success with their gun-toting games in January.

Supercell’s U.S. advertising campaign for its strategy war game Boom Beach — including prime-time TV sports slots — paid off, as it rose five places on the charts and cracked the top 10 for revenue on the Apple App Store and Google Play combined. Industry-intelligence firm App Annie noted that Boom Beach’s successful rise to eighth place was driven primarily by the U.S. market.