PUBG on mobile is free-to-play, so it has a lot more cosmetics to buy.
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App Annie: Games made up 74% of consumer app store spending in 2018

  • Posted byby Mike Minotti
  • Updated
  • 1 min

Mobile users dedicated 74 percent of their app spending to games in 2018, according to the 2019 State of Mobile Report from mobile data and market analytics company App Annie. Mobile saw the fastest growth in the gaming sector, beating out consoles, PC, and handheld.

China, Japan, and the U.S. are the three largest markets for mobile gaming. Combined, they account for 75 percent of consumer spending in 2018. China is in the lead, with its population spending about $28.1 billion on mobile gaming in 2018. That is up 105 percent from 2016.

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Written by

Mike Minotti

Mike Minotti has been with GamesBeat since 2012, starting as an intern. Based near Youngstown, Ohio, he now manages GamesBeat's editorial team. He's also a prolific podcaster, appearing on multiple shows covering the gaming industry.