Biologists created a taxonomy of animals to help us understand the natural world better. Mobile insights and analytics firm App Annie is doing the same for games with the launch of Game IQ, a new taxonomy service that uses data science to categorize thousands of apps in a way that helps publishers better understand audiences.
From next month, this classification model will become important for publishers, as Apple is going to make it harder for mobile marketers to target ads toward individual users, in the name of preserving privacy. We’ll get back to that point soon, but first let’s look at what Game IQ will do.
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