Consumers downloaded 14.3 billion games in the third quarter, including 3.6 billion hypercasual games, according to mobile data and analytics provider App Annie.
That number of downloads for hypercasual games — simple games that can be played in a minute or less — was the highest ever and it suggests that hypercasual games aren’t necessarily a fad that are going to die out soon, said Lexi Sydow, head of insights at App Annie, in an interview with GamesBeat.
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