Aonic acquires Prime Insights for $250M+ in deal for rewarded user acquisition for games

In a deal that will be big for user acquisition for games, Aonic, a global group of multiplatform tech and gaming companies, has completed the acquisition of research technology firm Prime Insights for more than $250 million. ​

This represents Stockholm-based Aonic’s largest acquisition to date. Prime Insights joins Aonic’s existing firms to form a unified, global rewards and data platform spanning 50 million+ consumers, 12 owned and operated consumer brands, and approximately $300 million in yearly revenues.