AOC introduces a more affordable 32-inch 4K monitor for gaming

It’s probably still not time for most people to ditch their 1080p displays for a new 4K monitor, but doing that is going to make a lot more sense in 2017 than it did in 2016 thanks to competitively priced new products.

AOC, a major LCD and LED monitor and television manufacturer, announced its new 32-inch 4K monitor today. The set, which AOC is calling the U3277PWQU (a charming name), will sell for $700 and work well in a number of use-case scenarios. But if $700 is still a bit on the expensive side for you, AOC is making a push to give the display a big start by selling it at a discounted $500 through B&H Photo Video’s website. That could make this one of the most affordable high-end 32-inch monitors for PC gamers.