Anzu advances in-game ad offerings with Amex Ventures investment

Advertising solutions company Anzu announced today that it has received a new investment from Amex Ventures. The undisclosed amount will accelerate Anzu’s mission to provide intrinsic in-game advertising to premium companies. Amex Ventures joins Anzu’s existing investors, a list that includes PayPal
Ventures, WPP, Emmis Corporation, and NBCUniversal, among others.

According to Anzu, this investment will help to build out its solutions, scaling intrinsic ads in games while also providing measurable data. The company recently begun offering deeper insights via a partnership with Claritas, and participated in a survey with SuperAwesome about the effects of in-game advertising on future generations of gamers.