Planet Hollywood is integrating NFTs at its physical locations in a deal with Animoca Brands.
Planet Hollywood is integrating NFTs at its physical locations in a deal with Animoca Brands.
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Animoca Brands and Planet Hollywood launch Club 3 as a physical private club with Web3 perks

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Animoca Brands and Planet Hollywood are launching Club 3, a physical private club with exclusive perks and programs for the Web3 community.

Animoca Brands, which advances digital property rights through Web3 tech such as non-fungible tokens (NFTs), has formed the joint venture Meta Hollywood with Planet Hollywood.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.