Android app user acquisition costs dipped 43% in February

Mobile user acquisition costs on Android took a 43 percent dip in February, according a report from mobile marketing firm Fiksu DSP.

Specifically, costs per purchaser fell 43 percent, resulting in the best value for performance seen in more than a year. Cost per purchaser on iOS fell by 2 percent in February, compared to January. CPP is cost per purchaser, which refers to the incremental cost of each user that makes a purchase.