Pokémon Go Zubat at the TayKey offices.
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Analytics firms show how Pokémon Go became a phenomenon

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Niantic Labs has us all abuzz with its Pokémon Go phenomenon. This mobile gaming augmented reality experience has crossed all age and gender lines and is reaching into the mass market, according to the latest data from analytics firms Taykey and Qualtrics.

Since its U.S. launch on July 6, the app has been downloaded many millions of times, surpassing Tinder in downloads and Twitter in daily active users. (John Hanke, CEO of Niantic, will speak at our GamesBeat 2016 conference about the game).

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.