Object Theory's leaders. Michael Hoffman is on the left. Caleb Cannon, senior software developer, on right.
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An interview with a Microsoft HoloLens true believer

  • Posted byby Dean Takahashi
  • Updated
  • 12 min

Michael Hoffman is a true believer when it comes to the potential of Microsoft’s HoloLens holographic glasses technology. So much so that he quit his job on the HoloLens team.

Hoffman was part of the Microsoft Research that created HoloLens, which just started shipping in developer kit form last week for $3,000. But he decided to leave the team last year to create Object Theory, a startup devoted to making applications based on HoloLens. Those apps are focused on enterprise applications, such as visualizing what a building would look like so that architects, engineers, and construction workers can communicate precisely on a project.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.