AMD's Zen+ architecture is the basis of the new Ryzen desktop chips.

AMD wants to steal more market share with 2nd-generation Ryzen desktop processors

Advanced Micro Devices is launching its second-generation Ryzen desktop chips today with the goal of addressing a much larger swath of the PC processor market.

With the launch of its Zen-based processors in 2017, Advanced Micro Devices saw a rare gain in market share — from 8 percent in the fourth quarter of 2016 to 12 percent in the fourth quarter of 2017 — against its arch rival Intel, according to market researcher Mercury Research.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.