Amazon’s Twitch will begin selling games alongside live video

Twitch has an audience of millions of gamers, and now developers can sell games to those people right through the livestreaming video site.

Amazon’s Twitch is getting ecommerce features that will enable developers and publishers to sell games and in-game content alongside live video of community broadcasters livestreaming the same game. This feature is rolling out this spring, and it will include revenue sharing for any channel that is a Twitch partner. Developers get 70 percent of the revenues, streamers get 5 percent, and Twitch pockets the rest. This could lubricate sales for developers who want to turn excitement and huge audiences on Twitch into paying customers.