Amazon partners with Niantic’s Peridot on launch of in-game shopping

Amazon announced today that it’s launching a new shopping platform called Amazon Anywhere. This new “immersive shopping experience” allows customers to purchase real items within virtual worlds like games. The company is rolling the Anywhere experience out first within Peridot, Niantic’s new AR pet simulator mobile game.

Peridot players can purchase physical merchandise within the game’s app, as long as they’ve linked their Amazon account. They’ll see the price, payment and shipping details within the app, rather than being shifted over to Amazon. They can also see the purchase and track it via the Amazon app.