Amazon Moments
Amazon Moments
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Amazon introduces Moments marketing tool for mobile games and apps

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Amazon is launching Amazon Moments, a service that lets you reward customers in more than 100 countries on iOS, Android, FireOS, and other platforms.

With Moments, you don’t need to rely on stale discount offers to drive retention and activity in apps. This new solution makes it easy to offer unique rewards to customers who complete high-value actions that matter the most, such as renewing a subscription. If this sounds a bit like the startup Kiip to you, then you’ll know that rewards for activities is not a new thing.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.