Merch by Amazon
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Amazon helps game devs make money through self-serve T-shirt sales

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

It might not be that easy to make money in a free-to-play mobile game. But you’ll have an easier time than ever making bank on T-shirts.

E-commerce giant Amazon is announcing Merch by Amazon, a self-service program that allows anyone to create branded T-shirts that are designed and produced by you and sold and shipped by Amazon. The program is primarily targeted towards app and game developers, but anyone who wanted to create a T-shirt on demand and sell it on Amazon.com could use the service. They would just need to register for a Merch by Amazon account on the developer portal.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.