Amazon confirms it bought GameSparks to run live game operations

Amazon is confirming that it bought game infrastructure and live operations company GameSparks to offer a wider variety of services to game developers.

In confirming the deal, Amazon will offer GameSparks cloud services that compete directly with Microsoft, which acquired game-focused PlayFab to integrate into Microsoft’s Azure cloud services. Reports surfaced in July 2017 that Amazon bought GameSparks in Dublin, Ireland, for $10 million. But the companies stayed quiet about it until now.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.