After 100M downloads, JoyBits readies an ambitious Doodle God sequel for tablets

The 100 million download club is a prestigious and rare group in mobile gaming. JoyBits, the London-based game company with studios in St. Petersburg, Russia, is joining it today. The company is announcing that it has accumulated more than 100 million downloads for three Doodle series titles since 2010. The universe creation/puzzle games include Doodle God, Doodle Devil, and Doodle Farm, and they’re available in more than 150 countries.

JoyBits chief executive Paul Baldwin, who has an office in San Francisco, said in an interview with GamesBeat that just about all of the 100 million downloads have been organic, with very little formal marketing. That puts JoyBits in a very special group of companies — Electronic Arts, Supercell, Rovio, Gameloft — that have been able to garner a huge worldwide audience for their apps. Fans have played about 38,500 years of game play in the last three years, and the title has more than 150,000 new players a day. If it were a religion, the Doodle series would be the sixth-largest in the world.