The 100 million download club is a prestigious and rare group in mobile gaming. JoyBits, the London-based game company with studios in St. Petersburg, Russia, is joining it today. The company is announcing that it has accumulated more than 100 million downloads for three Doodle series titles since 2010. The universe creation/puzzle games include Doodle God, Doodle Devil, and Doodle Farm, and they’re available in more than 150 countries.
Paul Baldwin
JoyBits chief executive Paul Baldwin, who has an office in San Francisco, said in an interview with GamesBeat that just about all of the 100 million downloads have been organic, with very little formal marketing. That puts JoyBits in a very special group of companies — Electronic Arts, Supercell, Rovio, Gameloft — that have been able to garner a huge worldwide audience for their apps. Fans have played about 38,500 years of game play in the last three years, and the title has more than 150,000 new players a day. If it were a religion, the Doodle series would be the sixth-largest in the world.
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Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.
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