Aethir's gaming and AI infrastructure is helping to lift user acquisition.

Aethir enables better user acquisition via Instant Play streaming for Doctor Who: Worlds Apart

Aethir provides better computing efficiency with its Instant Play streaming solution for Doctor Who: Worlds Apart, resulting in better user-acquisition efficiency and revenue.

‘In a case study by the game’s partner SuperScale, Aethir said its decentralized cloud computing infrastructure is designed to support gaming enterprises with the processing power needed to maximize their market impact and reach more users. In this case, Aethir enabled a “try before you buy” solution that paid off.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.