Ads are back in: Monetizing beyond subscriptions and transactions in gaming

The rapid growth of direct-to-consumer streaming platforms has proven that subscriptions are viable. Subscription options have seen a massive increase as console, platform, and other industry players have tried to capture people’s time by creating an experience that offers a variety of games.

But in the same breath, we hear about rapid subscription growth across the game and entertainment sector, we also hear of subscription fatigue. Consumers cannot wrap their heads around the number of subscription services they’ve signed up for and now look for ways to cut back. The total cost of ownership of consumers’ recurring subscription payments has actually now, in many cases, exceeded what they might pay for other entertainment services.