2015 winners of the Adobe Analytics Challenge.
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Adobe offers $50,000 to students who best analyze Sony’s digital PlayStation business

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Adobe is announcing today that its Adobe Analytics Challenge 2016 will award $50,000 to a winning college team that does the best job of analyzing Sony’s PlayStation business. The point is to show how data is king in the modern business world.

Now in its 11th year, the challenge will kick off on September 22. University students can team up to use Adobe’s analytics tools to sort through data from a big company. In this case, Sony was chosen from among numerous proposed companies, said Nate Smith, senior manager of product marketing at Adobe, in an exclusive interview with VentureBeat.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.