Paul Mueller is CTO of Adjust.
Paul Mueller is CTO of Adjust.
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Adjust finds a way to reduce mobile ad fraud

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Adjust has already distinguished itself as a leader in the charge against mobile advertising fraud. Today, the Berlin-based mobile measurement company is unveiling a new weapon in its war on fraud.

And Adjust wants its tool — Click Validation Through Proof of Impression — to become the new standard in mobile fraud prevention.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.