Adidas is heading into the metaverse.
Adidas is heading into the metaverse.
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Adidas Originals launches NFTs and buys a plot in the Sandbox metaverse

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Adidas Originals will launch its first nonfungible tokens (NFTs) as it dives into Web 3 and the metaverse.

Of course, this is going to be a commercial part of the metaverse, where companies use NFTs — which use the transparency and security of the digital ledger of blockchain to authenticate unique digital items — to market both digital and physical products.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.