Adidas Originals launches NFTs and buys a plot in the Sandbox metaverse

Adidas Originals will launch its first nonfungible tokens (NFTs) as it dives into Web 3 and the metaverse.

Of course, this is going to be a commercial part of the metaverse, where companies use NFTs — which use the transparency and security of the digital ledger of blockchain to authenticate unique digital items — to market both digital and physical products.