AdColony's Mobile Publishing Survey measures revenue sources.
AdColony's Mobile Publishing Survey measures revenue sources.
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AdColony: 89% of mobile app and game publishers use video ads

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Eighty-nine percent of the top-grossing mobile app and game publishers use some form of video ads, according to an annual publisher survey from mobile marketing firm AdColony.

The AdColony Mobile Publishing Survey said that publishers rely on video ads and in-app purchases to monetize their mobile games. The mobile publishers included gaming and non-gaming app developers and averaged at least 3 million monthly active users (MAU).

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.