Ad revenue optimization platform SponsorPay rebrands as Fyber

Berlin-based SponsorPay, a five-year-old mobile advertising-technology company, is rebranding today as Fyber. The new brand name fits with what it terms as its mission to unify the fragmented mobile ad ecosystem with a single ad-management platform.

Fyber is a mobile supply-side platform that the company claims simplifies advertising for mobile game and app developers. It provides a single dashboard that enables companies like Gree, Glu Mobile, and Cie Games to manage all of their ad networks with a single software development kit. With Fyber, developers can manage all of their ad networks at once. They can cut direct deals with ad networks and optimize their ad spending. The company will also help the mobile monetization industry consolidate so developers can have a one-stop shop for monetizing ads.