Ramses Station Quad Tank in Call of Duty: Black Ops III
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Activision’s Treyarch takes the veil off Call of Duty: Black Ops III

  • Posted byby Dean Takahashi
  • Updated
  • 8 min

At long last, fans have a chance today to hear more about the not-so-secret secret game in the works at Activision’s Treyarch game studio — Call of Duty: Black Ops III.

Activision teased the upcoming game a couple of times as part of the beginning of a massive marketing campaign to ensure that Call of Duty remains one of the most popular video games in the world. Activision has sold more than $10 billion worth of Call of Duty games to date, and it should add another billion or so when Black Ops III debuts Nov. 6. The two prior Black Ops games themselves have been played by nearly 100 million people, with 9 million active monthly players a month today.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.