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Activision's Eric Hirshberg bets that 40M Call of Duty fans will follow him to Xbox One (interview)

eric hirshberg at xbox reveal

Eric Hirshberg, the head of Activision Publishing, is sitting pretty with a Call of Duty franchise that generates $1 billion every year and has a loyal audience of 40 million. Yet he plans to take a big risk with a big bet. The company skipped the expected plan of making Call of Duty: Modern Warfare 4 and decided to create a brand new version of the game dubbed Call of Duty: Ghosts. That game will debut on a number of platforms, including Microsoft’s just-announced Xbox One. The title, which will be out on Nov. 5, will feature exclusive downloadable content from Microsoft.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.