Activision joins EA in abandoning the Electronic Entertainment Expo’s show floor

The publisher exodus from one of the gaming industry’s biggest trade events continues.

Activision announced today that it is going to have the new Call of Duty game from developer Infinity Ward at the Electronic Entertainment Expo trade show in June, but the military shooter will only show up in Sony’s booth. That’s because Activision will not have a space of its own at E3 2016. This means that the two biggest console and PC gaming publishers are no longer an official part of the trade show. With companies like Electronic Arts and Activision constantly building more efficient ways to communicate with both gaming fans and business partners, it seems like many have decided that spending millions of dollars to fight for attention in a crowded room no longer makes sense.