Activision edges out Sony and Nintendo in August’s TV ad spend

Gaming brands upped their outlay on TV advertising in August by 26.66% compared to July, for an estimated spend of $22.5 million. There was almost a three-way tie for top-spending brands, with Activision edging out longtime chart leader PlayStation. In total, 11 brands aired 43 spots over 5,000 times, resulting in 1.1 billion TV ad impressions. Aside from Nintendo, each of the top brands targeted sports programming, especially NBA and MLB games, for ads during the month.

GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution platform, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming-industry brands in August, ranked by estimated national TV ad spend.