Achievements turned legit: Play games, get rewarded with stuff from Amazon, Target, and more

The best part of a long day playing Skee-Ball and Whack-A-Mole at the arcade was getting to cash in your tickets for prizes. This concept is now starting to take off on mobile, and the prizes are still just as real.

Real-world loyalty network Lootsie launched its software-development kit today. This will enable game developers to add support for Lootsie’s service, which rewards gamers with points when they accomplish certain achievements. Players can then redeem these points in the Lootsie Marketplace for things like gift cards and other items from retailers like Amazon, Target, and Walmart.