AARP's AgeTech talks at CES 2024.
AARP's AgeTech talks at CES 2024.
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AARP’s AgeTech Investor Network is helping tech entrepreneurs target the aging population

  • Posted byby Dean Takahashi
  • Updated
  • 7 min

AARP (formerly the American Association of Retired Persons) has started its AgeTech Investor Network, aimed at helping startups get off the ground in the AgeTech market — which targets older populations.

AARP’s AgeTech Investor Network is a collaboration with AgeTech Capital, expanding onAARP’s mission to support and elevate AgeTech startups by widening the opportunity for investment. Highlighted at the upcoming CES 2025, AgeTech was born from the fact that most technology products have been targeted at young adults. But as boomers and others get older, the need to address tech products across the spectrum of demographics makes more marketing sense and it’s also urgent.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.