A fireside chat with Strauss Zelnick on the eve of the GTA VI launch– A GB Max exclusive

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We had an historic moment last week with our first event in New York and our first sit-down fireside chat with Strauss Zelnick in many years. The event was dubbed GamesBeat Insider: Brands & Games presented by Overwolf.

Zelnick is the CEO of Take-Two Interactive, the parent of label Rockstar Games, which is about to ship Grand Theft Auto VI in just two months. The November 19 debut of the game, which has been in the works for perhaps 13 years, is expected to be the biggest entertainment moment of all time, not just for games but for all entertainment launches.

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