Mobile video advertising up 5X in a single year in Opera Mediaworks ‘state of the ad’ report

Mobile video advertising continues to get hotter and hotter, according Opera Mediaworks‘ latest “state of mobile advertising” report.

The ad platform, which serves 90 percent of the top global advertisers and touches 800 million unique mobile users, says that video advertising on mobile has exploded, jumping 5 times higher between today and a year ago. Video ads now comprise almost 13 percent of Opera’s delivered impressions, up from 2.5 percent in early 2014, and revenue to publishers is up even more sharply.