Immersion wants to add rumble to your mobile games without killing your battery

The company that’s responsible for the rumble in your Xbox One and PlayStation 4 controllers wants to elevate your interactions with mobile gaming through touch.

Immersion, a technology company focused on haptic feedback in devices, revealed today that it’s launching its new TouchSense Engage product for mobile. This is a suite of tools developers can use to add a huge number of custom touch and vibration events to matchup various actions in a game without draining the battery. With revenues on mobile reaching $30 billion, many developers are looking for any possible advantage — and Immersion is positioning TouchSense Engage as something that can provide that separation.